
Derby County Community Trust
Derby City Inclusion Partnership together with school children across Derby city have contributed to a campaign about school attendance, with the help of Derby County Community Trust and Derby City Council.
The campaign was launched in front of 300 delegates from 95 Derby schools at the third annual Inclusion Conference, held at Derby County’s Pride Park Stadium, and the campaign was later shown on the big screen at DCFC's home match against Sunderland, in front of 27,000+ supporters.
We partnered on a city-wide campaign. From strategy to design, social and beyond.


The campaign features the words and voices of young people from schools including City of Derby Academy, Chellaston Academy, Hardwick Primary and Bishop Lonsdale Church of England School who provided the many positive reasons for attending school.
Gail Hodson-Walker Designer and Producer - Luck+Wonder


The Attendance campaign has been a complete success across the city! Gail and the team at Fluid have delivered brilliant creative that inspires, so much so, that Nottingham City Council wish to create their own version! Thank you x Jo Wilkinson Inclusion Partnership Manager - Derby County Community Trust
Credit: Illustrations based on original artwork created by Sandra Howgate